Product and Campaign Specialist

**Company:** Canadian Board of Aesthetic Medicine (CBAM)


**Location:** Remote (Company based in Canada)


**Department:** Online Courses


**Position:** Product and Campaign Specialist


**Job Responsibilities:**


**Campaign Management:**


- Develop and execute marketing campaigns to promote online courses.
- Coordinate with cross-functional teams to ensure smooth execution of campaigns.
- Monitor and analyze the performance of marketing campaigns, making data-driven adjustments as needed.


**Product Management:**


- Oversee the lifecycle of online courses from inception to launch.
- Collaborate with course creators, subject matter experts, and instructional designers to develop high-quality educational content.
- Ensure that courses meet market demands and align with company goals.


**Market Research and Analysis:**


- Conduct market research to identify trends and opportunities in the medical education sector.
- Analyze competitor activities and industry best practices to enhance course offerings.
- Gather and analyze feedback from students and educators to improve course content and delivery.


**Strategic Planning:**


- Develop and implement marketing strategies to increase enrollment and engagement in online courses.
- Identify target audiences and create tailored marketing plans to reach them effectively.
- Plan and manage marketing budgets, ensuring optimal allocation of resources.


**Content Development:**


- Collaborate with the content team to create compelling promotional materials, including emails, social media posts, blog articles, and videos.
- Ensure that all content is consistent with the brand's voice and messaging.


**Reporting and Analytics:**


- Provide regular reports on campaign performance, including key metrics and insights.
- Use analytics tools to track and measure the success of marketing initiatives.
- Present findings and recommendations to senior management.


**Required Competencies:**


**Experience:**


- Proven experience in managing marketing campaigns, preferably in the educational or medical sector.
- Experience with online course management and product development.


**Skills:**


- Strong analytical skills and proficiency with analytical tools (e.g., Google Analytics).
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a remote team environment.
- Creative thinking and problem-solving abilities.
- Strong project management skills with attention to detail.


**Technical Skills:**


- Familiarity with digital marketing tools and platforms.
- Knowledge of SEO and content optimization strategies.


**Education:**


- A bachelor's degree in marketing, business, or a related field is preferred.


**Language:**


- Proficiency in English is required. Knowledge of additional languages is a plus.


**Additional Information:**


**Work Environment:**


- This is a remote position with flexibility in working hours.
- The candidate must be able to work effectively with a globally distributed team.


**Opportunities for Growth:**


- Sibm offers opportunities for professional development and career advancement within a dynamic and innovative company.