مدیر بازاریابی دیجیتال | Digital Marketing Manager

آگهی استخدام: مدیر / کارشناس دیجیتال مارکتینگ (حوزه هتلداری)

محل کار: تفلیس، گرجستان (دورکاری با حضور موردی)
صنعت: بوتیک هتل و رستوران

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درباره ما

بوتیک هتل Design Hotel & Private Spa – Tbilisi Edition با طراحی منحصربه‌فرد و خدمات ممتاز، یکی از مقاصد خاص تفلیس است. هدف ما افزایش رزروهای مستقیم، معرفی برند به گردشگران و مهاجران، و قرار گرفتن در میان برترین بوتیک‌هتل‌های شهر است.

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مسئولیت‌ها
• طراحی و اجرای استراتژی دیجیتال مارکتینگ برای هتل و رستوران
• مدیریت و بهینه‌سازی تبلیغات Google Ads و Google Hotel Ads جهت افزایش رزرو مستقیم
• تحلیل داده‌ها با GA4 و Looker Studio و ارائه گزارش‌های ROI
• بهینه‌سازی وبسایت، موتور رزرو و محتوای آنلاین (SEO, AEO, GEO)
• مدیریت حضور در OTAها (Booking, Expedia, Agoda, Ostrovok) و کاهش وابستگی به آنها
• همکاری با تیم‌های رزرو، رستوران و اسپا در اجرای کمپین‌های فصلی

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شرایط مورد نیاز
• حداقل 3 سال تجربه‌ی دیجیتال مارکتینگ در هتل، گردشگری یا برندهای لوکس
• سابقه موفق در افزایش رزرو مستقیم و کاهش OTA
• تسلط به Google Ads, Google Hotel Ads, SEO, GA4, CMS
• آشنایی با کانال منیجرها و OTA extranets
• تسلط کامل به زبان انگلیسی (گرجی یا روسی مزیت محسوب می‌شود)

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مزایا
• کار عمدتاً دورکاری با ساختار منعطف
• پرداخت حقوق منظم و به‌موقع
• پاداش عملکردی بر اساس رشد رزرو و ROI
• بسته‌های پاداش فصلی و فرصت رشد حرفه‌ای
• نقش کلیدی در توسعه یکی از برترین بوتیک هتل‌های تفلیس

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✨ اگر علاقه‌مند به همراهی با ما در ساخت یک برند پیشرو در هتلداری هستید، رزومه‌ی خود را ارسال کنید.

Job Description: Digital Marketing Manager (Hospitality Focus)

Position: Digital Marketing Manager / Specialist
Location: Tbilisi, Georgia (mainly remote, with occasional on-site presence)
Industry: Hospitality (Boutique Hotel & Restaurant)

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About Us

Design Hotel & Private Spa – Tbilisi Edition is a boutique lifestyle property recognized for its unique design, exceptional guest experience, and refined dining. Our mission is to position our hotel and restaurant as leading destinations in the city, ensuring that every traveler, expat, and local knows us as a top choice.

We are seeking an experienced Digital Marketing Manager / Specialist with proven expertise in hospitality marketing, Google Ads, and direct booking growth. This role is central to elevating our digital presence, optimizing revenue across all channels, and ensuring that our hotel remains among the top boutique destinations in Tbilisi.

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Key Responsibilities

1. Digital Marketing Strategy & Execution
• Design and implement a comprehensive digital marketing strategy aligned with hotel and restaurant revenue goals.
• Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Google Hotel Ads to increase direct bookings.
• Identify and prioritize digital channels to attract target travelers, expats, and locals.
• Implement SEO, AEO, and GEO strategies to ensure the hotel ranks at the top of search engines and AI-driven results.

2. Data Analysis & Campaign Optimization
• Monitor and analyze traffic, conversions, and engagement using Google Analytics 4 (GA4) and Google Looker Studio.
• Generate regular performance reports with actionable insights to maximize ROI across all channels.
• Set clear goals, timelines, and KPIs for direct bookings, ADR growth, restaurant covers, and spa reservations.

3. Website & Content Management
• Coordinate website development and enhancements, including CMS management, UI/UX improvements, content publishing, and speed/security optimization.
• Ensure seamless booking engine integration and mobile-first optimization.
• Publish seasonal offers, F&B promotions, and spa packages to maximize guest engagement.

4. OTA & Channel Manager Optimization
• Review and optimize channel manager connections (Booking.com, Expedia, Agoda, Ostrovok, etc.) to ensure parity and maximize visibility.
• Implement strategies to reduce OTA reliance by shifting bookings toward direct channels.
• Monitor competitor pricing, positioning, and reviews to maintain a Top 5 boutique hotel ranking in Tbilisi.

5. Cross-Department Collaboration
• Work closely with reservations, restaurant, and spa teams to align digital campaigns with seasonal promotions and guest experiences.
• Support the sales team with digital assets and targeted campaigns for groups, corporate clients, and events.

6. Monitoring Trends & Emerging Technologies
• Stay up to date with the latest hospitality marketing trends and emerging tools.
• Test and implement AI-driven marketing solutions, automation platforms, and retargeting campaigns to keep the hotel ahead of competition.
• Drive innovation in digital guest engagement and brand positioning.

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Requirements
• Minimum 3 years of proven experience in digital marketing for hotels, hospitality, or luxury consumer brands.
• Demonstrated track record of increasing direct website bookings and reducing reliance on OTAs.
• Expertise in Google Ads & Google Hotel Ads with measurable ROI.
• Strong knowledge of SEO, AEO, GEO and digital visibility optimization.
• Hands-on experience with GA4, Looker Studio, CMS management, and booking engine integrations.
• Familiarity with channel managers, PMS, and OTA extranets.
• Data-driven with excellent analytical and reporting skills.
• Excellent written and spoken English; Georgian or Russian is a plus.

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Benefits
• Mainly remote position with flexible working structure (occasional on-site presence as needed)
• Timely and reliable salary payments
• Performance-based bonuses tied to direct bookings, ROI, and guest engagement results