Senior Market research specialist

We seek a highly motivated and data-driven Market Research Senior to join our growing team. In this role, you will be crucial in understanding customer behavior, market trends, and competitive landscapes within the dynamic food delivery industry. You will be responsible for conducting in-depth market research studies, analyzing data, and generating actionable insights to inform strategic business decisions.

Responsibilities:

• Conducting Market Research Studies: Design and execute a variety of qualitative and quantitative research methodologies, including surveys, focus groups, interviews, and data analysis.
• Develop research plans, sampling methodologies, and data collection instruments.
• Manage and oversee the fieldwork process, including vendor selection, data collection, and quality control.
• Data Analysis & Interpretation: Analyze and interpret large datasets using statistical software and other analytical tools.
• Identify key trends, patterns, and insights from research findings.
• Develop clear and concise reports and presentations to communicate research findings to stakeholders.
• Competitive Intelligence: Monitor and analyze competitor activities, including pricing, marketing campaigns, and service offerings.
• Track industry trends and emerging technologies that may impact the food delivery market.
• Business Development Support: Provide market research support for new product development, market entry strategies, and business expansion initiatives.
• Collaborate with cross-functional teams (e.g., product, marketing, operations) to translate research findings into actionable business strategies.
• Stay Updated on Industry Best Practices: Keep abreast of the latest market research methodologies, tools, and technologies.
• Attend industry conferences and workshops to stay informed about industry trends and best practices.

Requirements:

• Bachelor's degree in Marketing, Market Research, Statistics, Economics, or a related field.
• 3+ years of experience in market research, with a strong understanding of quantitative and qualitative research methodologies.
• Proven experience in designing and conducting market research studies, including survey design, data collection, and analysis.
• Proficiency in data analysis tools (SPSS, R, Python, Excel, SQL) and statistical software.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to effectively communicate research findings to both technical and non-technical audiences.
• Experience in food delivery or related industries is a plus.
• Strong project management and organizational skills.

Benefits:
Join our friendly and dynamic team and enjoy a range of perks, such as:

• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• Comprehensive health insurance
• Seasonal and special charges and discounts from Tapsifood