We're looking for a talented, enthusiastic, creative, and results-driven Campaign Manager to join our team at Snapp Grocery. If you're passionate about marketing, have a knack for crafting compelling campaigns, and are excited about transforming the online grocery delivery industry, then this role is perfect for you!
Responsibilities:
- Plan, develop, and execute integrated marketing campaigns across various digital and offline channels to drive user acquisition, engagement, and retention.
- Coordinate with external partners and internal teams including marketing, design, and product to ensure campaigns are aligned with business objectives.
- Monitor campaign performance, analyze key metrics, and leverage data, providing actionable insights to refine strategies and improve results.
- Manage budgets and allocate resources effectively to maximize ROI.
- Conduct and Comprehend market research and analysis to identify target audiences, segment customer profiles, and uncover insights to optimize campaign performance.
- Manage the process of creating impactful campaign assets, such as landing pages, ad copies, social media content, and visuals, while maintaining brand consistency.
- Stay up-to-date with industry trends, emerging technologies, and best practices in campaign management to drive innovation and stay one step ahead of the competition.
- Report on campaign performance to senior management, highlighting successes and areas for improvement.
Requirements:
- Proven experience with at least three years in campaign management-related positions, preferably in the e-commerce or digital marketing industry.
- Strong understanding of marketing principles, including campaign planning, segmentation, A/B testing, ROI analysis, and performance tracking.
- Proficiency in utilizing various marketing channels, including social media advertising, email marketing, content marketing, and digital ads.
- Exceptional project management skills and attention to detail.
- Excellent communication skills and the ability to transform complex ideas into clear and compelling campaign messaging.
- Analytical mindset with a data-driven approach to decision-making and proficiency in using analytics tools to extract actionable insights.
- Ability to thrive in a fast-paced, dynamic environment, juggle multiple projects, and meet deadlines.