Senior Specialist Digital Marketing

We are looking for a Performance Marketer to drive measurable results and optimize campaigns using data-driven strategies. This role requires expertise in leveraging accessible digital marketing channels and tools to maximize ROI and achieve performance goals. The ideal candidate is analytical, resourceful, and experienced in working within platform restrictions while delivering exceptional results.
Key Responsibilities:
Performance Campaign Strategy: Develop and execute performance marketing campaigns across accessible platforms, focusing on ROI and achieving business objectives.
Search Engine Marketing (SEM): Plan, execute, and optimize Google Ads campaigns, focusing on search networks to drive traffic and conversions.
Analytics and Reporting: Use tools like Google Analytics, Looker Studio, Excel, and other reporting software to track, analyze, and report campaign performance, providing actionable insights.
SEO Optimization: Collaborate with the content team to improve organic search performance, ensuring high visibility and alignment with performance goals.
Campaign Testing and Optimization: Conduct testing and optimization across multiple campaigns, including landing pages, messaging, and creative elements, to identify areas for improvement and enhance overall performance.
Retention Marketing: Develop and implement retention marketing strategies to enhance customer loyalty and engagement, focusing on lifecycle marketing, personalized campaigns, and re-engagement tactics.
Budget Management: Efficiently allocate and manage budgets to ensure maximum impact and return on investment.
Collaboration: Work closely with cross-functional teams, including content, design, and sales, to align campaigns with business goals.
Performance Optimization: Continuously optimize campaigns based on performance metrics to improve CTR, CPC, and conversion rates.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in performance marketing or digital marketing with a strong focus on ROI-driven campaigns.
Expertise in developing and executing campaigns across accessible platforms with a focus on measurable results.
Strong skills in Google Ads, SEO, and using web analytics tools such as Google Analytics and Looker Studio.
Proven ability to analyze campaign performance and provide actionable insights for optimization.
Experience with testing and optimization processes to improve landing pages, messaging, and creative elements.
Proficiency in designing retention marketing strategies that drive customer engagement and loyalty.
Excellent analytical skills with proficiency in Excel or Google Sheets for data analysis and reporting.
Ability to manage budgets effectively to maximize impact and ROI.
Strong collaboration and communication skills to work effectively with cross-functional teams.#### Preferred Skills:
Familiarity with SQL and data analysis to extract, analyze, and utilize performance insights effectively.
Familiarity with strategies to effectively nurture leads and engage customers throughout their lifecycle.
Experience in utilizing advanced analytics tools to uncover insights and applying those findings to optimize marketing campaigns and strategies effectively.