Performance Marketing Data Analyst Specialist

 About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranian by providing them with better, smarter and more efficient solutions for payment and shopping.

If you join us as a Performance Marketing Data Analyst Specialist, your mission will be:

• Conduct analyses based on CRM and performance marketing actions.
• Continuously report the results of analyses in collaboration with the performance marketing team and improve insights.
• Provide data-driven insights and actionable recommendations to optimize marketing effectiveness and customer engagement.
• Leverage CRM data and performance analytics to refine marketing strategies, drive customer acquisition and retention, and ultimately increase revenue.
• Ensure continuous improvement of marketing campaigns and customer touchpoints through rigorous data measurement, reporting, and analysis.

Responsibilities:

1. Data Collection & Management
   • Oversee and maintain the quality and integrity of data.
   • Work closely with internal teams (e.g., eCRM, Digital Ads, SEO) to ensure accurate, complete, and timely data flow into marketing systems.
2. Analysis & Insights
   • Conduct in-depth analyses of marketing campaigns (e.g., SMS, push notifications, paid ads) to measure performance, identify opportunities, and forecast potential outcomes.
   • Develop dashboards and reports that track key performance indicators (KPIs) such as conversion rates, customer lifetime value (CLV), and retention metrics.
   • Translate complex data sets into clear findings and recommendations for both technical and non-technical stakeholders.
3. CRM Monitoring & Optimization
   • Partner with marketing teams to design and execute CRM strategies that engage and nurture leads throughout the customer journey.
   • Segment audiences and personalize campaigns based on behavioral, demographic, and transactional data.
   • Identify automation opportunities and help implement marketing automation workflows.
4. Performance Monitoring & Reporting
   • Own regular reporting on marketing performance, providing insights into campaign success and areas for optimization.
   • Conduct A/B tests to validate assumptions and optimize marketing spend and tactics.
   • Evaluate and implement data visualization tools to present findings in an accessible, actionable format.
5. Collaboration & Stakeholder Management
   • Collaborate with cross-functional teams (e.g., Product, Sales, Finance) to align on business goals and data-sharing needs.
   • Communicate key insights and strategic recommendations to senior leadership and relevant stakeholders.

Requirements:

• Analytical expertise
• Marketing knowledge and familiarity with CRM
• Ability to write SQL queries
• Familiarity with Python
• Good knowledge of Microsoft Excel and Google Sheets
• Attention to detail and accuracy
• High problem-solving ability
• Expertise in Google Analytics and Data Studio

Nice to have:

• Good knowledge of business intelligence and familiarity with Power BI or Metabase
• Strong communication and data storytelling skills