دانلود رایگان پرسشنامه بازاریابی تعاملی (ادرکن و همکاران)

منابع:

Odekerken-Schroder, G., De Wulf, K & Schumacher, P (2003); “Strengthening Outcomes of Retailer–Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality”, Journal of Business Research, 56(3), pp.177-190