Senior People and Culture Specialist

As a Senior People and Culture Specialist, you will play a strategic and influential role in driving initiatives that shape a positive employee experience, foster a thriving work culture, and elevate the employer brand. Leading key projects, you will ensure cohesive communication, develop impactful strategies, and oversee cultural activities that reflect the company's values and promote a vibrant, inclusive, and high-performance workplace. You will also act as a trusted partner to leadership, providing guidance on HR trends and best practices.

Responsibilities

• Develop and execute comprehensive social media and digital marketing strategies to enhance employer branding across various channels.
• Oversee the creation of high-quality, engaging content for multiple platforms, ensuring alignment with the company's mission and culture. Provide editorial oversight and ensure brand consistency.
• Plan, lead, and evaluate HR campaigns to strengthen brand positioning and attract top talent. Drive measurable outcomes through integrated marketing approaches.
• Develop strong university and external partnerships, actively engaging in talent pipeline building and cultivating relationships with potential future employees.
• Design and implement internal communication programs to ensure transparency, reinforce company values, and promote an inclusive and engaged work environment.
• Lead the development and execution of internal programs to drive high levels of employee engagement, ensuring alignment with business goals and culture-building initiatives.
• Curate and manage cultural activities, employee recognition programs, and other engagement-driven events that promote inclusion, teamwork, and high morale and enrich the workplace experience.
• Provide in-depth analysis of employee engagement and cultural initiatives, using data and metrics to assess effectiveness and inform continuous improvement strategies.
• Stay current on HR trends, employer branding, and best practices in organizational culture, providing proactive recommendations to leadership for continuous improvement.

Requirements

• Bachelor’s degree in Human Resources, Marketing, Communications, Organizational Development, or related field. Master’s degree or additional certifications in HR, Employer Branding, or Organizational Culture is a plus.
• 3+ years of proven experience in a senior People and Culture, Employer Branding, or Internal Communications role. Experience leading cross-functional teams and executing high-impact engagement or branding strategies is essential.
• Deep understanding of employer branding, talent attraction, and employee engagement strategies.
• Expertise in creating and managing impactful social media campaigns and content strategies.
• Proven ability to lead and implement HR and cultural programs in diverse, dynamic environments.
• Strong project management skills with the ability to balance multiple priorities and meet deadlines.
• Excellent interpersonal and communication skills, capable of influencing at all organizational levels.
• Analytical and data-driven mindset with the ability to derive insights and make recommendations based on engagement metrics.
• Proficiency in HR tech tools, high-quality document and report preparation, internal communication platforms, and social media tools.
• Demonstrated experience in building and maintaining relationships with external partners, including universities and talent networks.
• Proactive, innovative thinker with a passion for creating inclusive, engaging, and people-centric environments.