Gender: AnyAge: From 25 to 35Seniority Level: ExpertRequired Experience Year: Between 2 to 5 yearsWorking days: شنبه الی چهارشنبهJob DescriptionAt Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Performance team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a  Marketing Data Analyst.Responsibilities:Data Analysis and Insights:Analyze marketing campaign performance across various channels (e.g., social media, SMS, search, and display ads).Provide actionable insights based on data to optimize campaign performance, customer engagement, and ROI.Develop customer segmentation models for personalized marketing strategies.Performance Reporting:Build and maintain dashboards to track key marketing KPIs (e.g., CAC, CLV, conversion rates, CTR).Generate regular and ad hoc reports to measure the effectiveness of marketing efforts.Collaboration with Stakeholders:Partner with marketing teams to design A/B tests, interpret results, and recommend improvements.Collaborate with product teams to analyze user behavior and identify product enhancement opportunities.Optimization and Strategy Development:Identify trends and patterns to inform marketing strategies and drive customer-centric campaigns.Evaluate attribution models to understand customer journeys and optimize marketing spend.Requirements:Educational Background:Bachelor’s or Master’s degree in Data Science, Marketing, Statistics, Economics, Business Analytics, or a related field.Skills and Experience:1-3  years of experience in marketing analytics or a related role.Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Power BI, Looker).Strong knowledge of SQL for querying and manipulating data.Familiar  with statistical analysis tools (e.g., R, Python) for predictive modeling and hypothesis testing.Marketing Knowledge:Solid understanding of marketing concepts, customer lifecycle metrics, and attribution models.Experience analyzing multi-channel marketing campaigns (e.g., SEO, PPC, email, social media).Technical Knowledge:Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.Understanding of digital marketing metrics, conversion funnels, and customer journey mapping.Soft Skills:Strong problem-solving and critical-thinking skills.Excellent communication skills to present complex data insights to non-technical stakeholders.Attention to detail and ability to manage multiple projects simultaneously.Benefits:Join our friendly and dynamic team and enjoy a range of perks, such as:Weekly social events (Cinema Night and Mafia Night)Professional development opportunitiesFree breakfast every dayBirthday and anniversary gifts and surprisesLunch and snack subsidiesTransportation budgetOn-site medical careComprehensive health insuranceParking spaceSeasonal and special charges and discounts from Okala