The SEO Manager at Digikala is responsible for developing, executing, and optimizing a comprehensive SEO strategy to drive sustainable organic growth across a large-scale eCommerce and marketplace platform. This role requires deep expertise in technical, on-page, and off-page SEO, strong analytical skills, and close collaboration with product, content, and engineering teams.Key ResponsibilitiesDevelop and execute a comprehensive SEO & M.A.G (Measurement, Analysis, Growth) strategyPlan, monitor, and optimize SEO performance based on defined KPIs and OKRsManage and optimize On-site and Off-site SEO initiatives at scaleDesign and implement a robust keyword discovery strategy for category, product, and content pagesDevelop and manage link-building and digital PR strategiesIdentify, prioritize, and resolve technical SEO issues (crawlability, indexation, Core Web Vitals, schema, JS SEO, etc.)Collaborate closely with engineering teams to implement SEO improvementsAnalyse performance using tools such as Google Search Console, GA4, and professional SEO platformsMonitor competitors and identify growth opportunitiesLead, mentor, and evaluate SEO team membersPrepare clear analytical and executive-level SEO reportsRequirements & Qualifications4–6+ years of hands-on SEO experience (preferably in large-scale websites or eCommerce)Strong expertise in Technical SEOProven experience with large-scale SEO and high-URL-count websitesAdvanced knowledge of SEO and analytics toolsDeep understanding of search engine algorithms and updatesStrong data analysis, problem-solving, and decision-making skillsExcellent communication and cross-functional collaboration skillsExperience with Product SEO is a plus