Digital Marketing Specialist

About Us:

WCOE is a start-up studio working with early-stage start-ups. We're in search of a Digital Marketing Specialist to enhance our start-ups’ online presence and engagement. In this role, you'll orchestrate the social media strategies for multiple start-ups. Your mission is to manage and elevate each brand's digital presence through strategic planning, and community engagement according to market trends and each start-up’s unique needs.

Fluency in English is a must. Furthermore, a background in and understanding of the North American market will be a definite asset.


 What You'll Do:

 ·Develop Customized Marketing Strategies:
Craft personalized marketing strategies for each startup, considering diverse target audiences, goals, and market conditions.
·Brand Identity and Positioning:
Establish strong and unique brand identities for startups, creating logos, taglines, and resonant brand voices. Collaborate with content creators for effective content delivery.
·Social Media Marketing:
Create and manage social media profiles on active platforms for each startup. Execute regular posting, and engagement strategies, and potentially forge influencer partnerships.
·Analytics and Reporting:
Monitor, analyze, and report on marketing campaign performance using tools like Google Analytics. Use insights to adjust strategies for optimal results.
·Networking and Partnerships:
Explore opportunities for startups to network with businesses, potential partners, and influencers in their industry. Enhance visibility and credibility through strategic connections.

 
Requirements:

·Minimum of 3 years of experience in digital marketing, with a proven ability to develop and implement tailored marketing strategies for a variety of topics. Focus should be on strategic planning, market analysis, and audience engagement, rather than solely on content creation.
·Strong foundation in market research and consumer behaviour analysis, with proficiency in utilizing a range of digital marketing tools and platforms.
·Excellent communication skills and a track record of effective collaboration within team environments, particularly in startup or agile settings.
·Demonstrated flexibility and adaptability in managing multiple projects and priorities in a dynamic, fast-paced work environment.