Performance Marketing Specialist – Google Ads Expert
We’re Hiring: Performance Marketing Specialist (Part-Time to Full-Time)
Location: Remote | Company: IFS Guide
IFS Guide is a fast-growing mental health and wellness platform based on the Internal Family Systems (IFS) model. We're looking for a Performance Marketing Specialist to help scale our growth and reach the people who need us most.
About the Job
We’re seeking a data-driven and creative Performance Marketer who can own our paid advertising strategy across channels. This role starts part-time with the potential to grow into a full-time position based on results.
If you demonstrate strong ownership, strategic thinking, and additional cross-channel skills, this position can level up to a full-time leadership role.
You’re a Fit If You Have:
- 5+ years of hands-on online marketing experience
- 2+ years running and optimizing Google Ads campaigns
- Strong grasp of Google Analytics, attribution models, and customer journeys
- Deep understanding of metrics, ROI, and performance optimization
- Proven experience working with budgets and scaling campaigns profitably
- Fluency in English — both written and verbal — with the ability to finetune/write clear, persuasive ad copy
- Analytical mind with the ability to turn data into actionable insights
Bonus Points for Experience With:
- Facebook/Instagram Ads
- TikTok Ads
- Ad copywriting & landing page testing
- Interest in mental health, wellness, or therapy space
Why Join IFS Guide?
- Work on a mission-driven product that transforms lives
- Be part of a remote-first, supportive, and values-led team
- Flexible hours with room to grow into a full-time role
- Your work directly impacts people seeking healing and self-awareness
- Become a founding member of a world-class startup