We’re seeking a highly creative, strategic, and data-driven Senior Content Marketing Specialist to lead and execute impactful content initiatives. This role requires a deep understanding of content for products & blogs strategy, SEO, and audience engagement, alongside strong proficiency in leveraging artificial intelligence (AI) tools for content creation, optimization, and performance analysis.
Duties:
· Develop and execute comprehensive content marketing strategies aligned with brand and business goals
· Create and manage high-quality content across channels (Blog, Static Texts, Products reviews & description, etc.)
· Utilize AI-powered tools (e.g., ChatGPT, Gemini, ...) to ideate, draft, edit, and optimize content efficiently
· Collaborate with SEO, design, and marketing teams to ensure consistent messaging and performance
· Analyze content performance and user behavior to iterate and improve strategy
· Manage the content calendar and ensure timely delivery of all content assets
· Support product, brand, and sales teams with tailored content initiatives
Requirement:
· 2+ years of experience in content marketing, digital marketing, or a related role
· Excellent writing and editing skills
· Strong understanding of SEO principles, audience targeting, and content funnel strategies
· Proven experience with AI tools for content generation, editing, SEO optimization, and trend analysis
· Familiarity with Google Analytics, Search Console, and content performance tools
· Strong project management and cross-functional collaboration skills
· Data-driven mindset with the ability to turn insights into actions
· Creative thinker with attention to detail and a proactive attitude
· Ability to produce multimedia content (infographics, short videos, podcasts)