Responsibilities:

• Plan, set up, monitor, and optimize Google Ad campaigns to achieve performance goals.
• Plan, set up, monitor, and optimize Facebook and Instagram campaigns to maximize reach and ROI.
• Plan, set up, and monitor newsletter marketing campaigns using platforms like Sendinblue and Mailchimp.
• Analyze campaign performance data to identify trends, optimize ad spend, and improve key metrics such as CPA, CTR, and ROAS.
• Leverage data analysis to develop insights and recommendations for enhancing marketing strategies across digital channels.

Requirements:

• Professional experience with Google Ads, Google Tag Manager, and Google Analytics.
• Ability to plan and execute social media campaigns, select effective creatives, and optimize for reach and budget.
• Experience in setting up and managing Google Data Studio dashboards for performance tracking and visualization.
• Strong data analysis skills with the ability to interpret complex datasets and translate insights into actionable marketing strategies.
• Minimum of 1 year of work experience as a Performance Marketing Manager.
• Professional-level English skills, both written and verbal.
• Familiarity with tools like SQL, Python, or Tableau for advanced data analysis is a plus.