استخدام Content Marketing Data Analyst

We are looking for a highly skilled and data-driven Content Marketing Data Analyst to create meaningful dashboards, reports, and data analyses that enhance our ECRM, monetization, marketing automation, and SEO strategies. This role will play a key part in leveraging data to optimize performance across various platforms, including Blogs, Video Shopping, Live Commerce, and social media channels.

Responsibilities:

•    Develop, implement, and manage comprehensive dashboards and reporting frameworks to support ECRM, marketing automation, and SEO strategies.
•    Perform in-depth data analyses to provide insights on content performance, user engagement, and marketing effectiveness across first-party (e.g., Blogs, Video Shopping, Live Commerce) and third-party platforms (e.g., social media).
•    Collaborate with ECRM, SEO and Product teams to analyze user behaviors and trends, driving data-backed decisions.
•    Monitor and optimize campaigns based on KPIs related to customer engagement, retention, and conversion rates.
•    Integrate data from various sources to generate actionable insights that contribute to improving the effectiveness of our monetization strategies.
•    Analyze the performance of automated marketing activities and content strategies, providing data-driven recommendations for optimization.
•    Identify trends, patterns, and anomalies within the data to inform ongoing content and marketing strategy improvements.
•    Create hypotheses and run A/B tests to validate ideas and optimize campaign performance.
•    Ensure data integrity and accuracy across all platforms and systems.

Requirements:

•    3+ years of experience in data analysis, content marketing, or a related role.
•    Proficiency with data visualization and analysis tools (e.g., Power BI, Tableau, Google Analytics, Looker Studio).
•    Strong understanding of ECRM, marketing automation platforms, and SEO principles.
•    Experience working with first-party and third-party platforms, such as Blogs, Live Commerce, Video Shopping, and social media.
•    Experience with A/B testing and performance optimization techniques.
•    Excellent communication skills to translate complex data into actionable insights for cross-functional teams.
•    Strong understanding of data analytics best practices and ability to work with large datasets.
•    Familiarity with marketing platforms and automation tools, such as InTrack, WebEngage, or other CRM systems.
•    Creative problem-solving skills with a strong attention to detail.
•    Ability to manage multiple projects and meet deadlines in a fast-paced environment.
•    Knowledge of SQL for advanced data analysis and reporting.
•    Familiarity with web scraping tools and techniques to gather data from various platforms.
•    Experience in monetization and marketing automation strategies.
•    Prior experience in digital content industries such as e-commerce, video platforms, or live streaming.