Roles and Responsibilities:
- Develop and integrate content marketing strategies.
- Develop and execute off-page SEO strategies, including link building strategy and outreach.
- Optimizing copy and landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
- Apply changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console and prepare monthly report.
- Stay aware of competitors' SEO strategies and market trends.
- Researching and implementing content recommendations for organic SEO success.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Write original content for webpages – blog to improve SEO.
- Monitor the algorithms set by the search engines to keep up to date with changes.
- Drive targeted and loyal traffic to a website by community building.
- Optimize the website for mobile users, given the increasing use of mobile devices in accessing online content.
Education:
Graduated from computer information engineering, Marketing, Commerce or other relevant field.
Keyword Research:
Identify and research relevant keywords related to the company, products, and services.
Analyze competitors' keywords and industry trends to stay ahead.
On-Page SEO:
Optimize website content, including product/service pages, for target keywords.
Ensure proper structure for website.
Content Strategy:
Develop a content strategy aligned with the company's goals and target audience.
Create and optimize high-quality, engaging content for both users and search engines.
Implement a blog or resource section for regular content updates.