Why Do We Need This Role?
Analyze market trends, customer behaviors, and competitor activities to identify opportunities.
Implement and manage tracking tools to measure user engagement and digital interactions.
Provide data-driven insights that shape our product development, marketing strategies, and business decisions.
What responsibilities does this role include?
- SCF TAM/SAM Modeling: Size addressable markets for reverse factoring, dynamic discounting, and embedded SCF using transaction-level data, bank reports, and platform pilots.
- Fintech Competitive Intelligence: Track global SCF players (Taulia, C2FO, PrimeRevenue), neobanks, and B2B payment fintechs; benchmark pricing, credit algorithms, blockchain usage, and API ecosystems.
- Credit Innovation Trends: Forecast adoption of AI credit scoring, blockchain invoice verification, ESG-linked financing, and open banking APIs in B2B payments.
- Win/Loss & VoC: Analyze why deals are won/lost on credit terms, onboarding speed, or integration quality; own NPS and churn drivers for fintech product-market fit.
- Regulatory & Risk Mapping: Monitor PSD2, open finance, digital trade laws, and central bank SCF guidelines (Iran) to predict compliance.
- Cross-Functional Output: Translate research into PRDs for credit features (e.g., “dynamic discount sliders”), sales battle cards (“Why SCF beats bank LC”), and growth experiments (“Which supply chain segment has highest DSO pain?”).
If you have these qualities, you will enjoy success in this job:
- 3+ years in market research or strategy-fintech, SCF, or B2B payments mandatory (consulting, bank treasury, or fintech product roles ideal).
- Fintech fluency: Deep knowledge of factoring, supply chain finance, trade credit insurance, embedded finance, and payment rails.
- Quantitative toolkit: SQL/Excel for TAM models; Python or BI tools (Tableau, Mode) for cohort analysis; experience with transaction data from ERP APIs a plus.
- Research sources: World Bank SCF reports, ICC trade finance surveys, Fintech Futures, S&P, local central bank data.
- Storytelling: Turn 50-page reports into 1-page executive summaries and 5-slide board decks.