We are seeking a results‑driven Senior eCRM & Marketing Automation Specialist to join our Marketing team at blubank. In this role, you will own end‑to‑end user lifecycle and retention programs across email, push notifications, SMS, and in‑app channels. Your mission is to design and optimize data‑driven, personalized communication that increases activation, habitual usage, and Customer Lifetime Value (CLV), while reducing churn.You will work at the intersection of data, marketing technology, and digital financial product experience—building automated journeys and experimentation frameworks that directly impact our growth. Partnering closely with Product and Analytics, you’ll ensure all CRM touchpoints are timely, relevant, compliant, and aligned with user needs and business goals.This role is ideal for someone who thrives in fast‑paced fintech environments, enjoys translating insights into scalable campaigns, and is passionate about delivering a trustworthy, high‑quality communication experience for millions of users.