About the Role

• Develop, execute, and optimize performance marketing campaigns across channels (Google Ads – Search, Display, YouTube, Discovery, PMax, Native, and others).
• Manage large-scale budgets with a strong focus on efficiency and profitability (ROAS, CAC, LTV).
• Define, track, and analyze campaign KPIs; provide actionable insights and regular performance reports.
• Conduct A/B tests across ad creatives, audiences, bidding strategies, and landing pages to maximize conversion rates.
• Own and maintain the company’s marketing technology stack, including Google Tag Manager, analytics platforms, and attribution tools; ensure accurate tracking, smooth integrations, and reliable data flow across all campaigns and platforms.
• Stay ahead of industry trends, platform updates, and competitor strategies to identify new growth opportunities.

• 3+ years of experience in performance marketing / digital acquisition with a proven track record of scaling campaigns.
• 3+ years of hands-on experience with Google Ads (Search, Display, YouTube, Discovery, PMax).
• Strong analytical mindset with advanced knowledge of tools such as Google Analytics, PostHog, or Metabase.
• Excellent understanding of conversion tracking, attribution models, and tag management (GTM).
• Basic familiarity with marketing automation platforms (WebEngage or similar) and understanding of how automation supports customer journeys, lead nurturing, and retention campaigns.
• Strong communication skills with the ability to present insights to leadership and cross-functional teams.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.

• Experience in the Online Travel Agency (OTA) industry.
• Familiarity with SQL or other data querying tools.