At Bamboo, we're seeking an experienced Marketing Manager to drive our brand's growth in the travel and tourism sector. If you're a strategic thinker with a proven track record in hospitality marketing, we want you on our journey!

Marketing Strategy & Implementation
- Lead development and execution of comprehensive external marketing plans
- Drive product awareness and market share growth through innovative strategies
- Align marketing initiatives with business goals and seasonal tourism trends
- Develop and maintain corporate brand identity in consultation with senior leadership
- Implement data-driven marketing strategies across multiple channels
- Conduct strategic marketing analysis to guide messaging and campaigns
- Identify and capitalize on new revenue opportunities

Team Management & Development
- Provide inspirational leadership while championing company values
- Coach and develop marketing talent to ensure specialist skill retention
- Foster collaboration across departments to create innovative strategies
- Build and maintain relationships with media, influencers, and stakeholders
- Communicate strategies, progress, and industry trends effectively

Performance & Analytics
- Monitor, review, and report on marketing activities and ROI
- Analyze marketing trends, technologies, and competitor activities
- Track key metrics including conversion rates and customer acquisition costs
- Optimize campaign performance based on data insights
- Manage and optimize annual marketing budgets
- Report results to senior management and stakeholders

Digital Marketing Excellence
- Lead SEO/SEM, email marketing, and social media initiatives
- Oversee content strategy and production across all channels
- Drive community building through influencer and ambassador programs
- Ensure consistent brand messaging across all platforms
- Collaborate with product and tech teams for cohesive product launches

Market Research & Innovation
- Conduct consumer research to guide product development
- Identify market opportunities and threats
- Stay ahead of industry trends and emerging technologies
- Drive innovative marketing solutions in the travel space

Required Qualifications
- Minimum 7-10 years of progressive marketing experience
- Minimum 3-5 years in senior marketing leadership roles
- Demonstrated experience in the hospitality/tourism industry
- Proven success in strategic communications management
- Strong understanding of the digital marketing landscape
- Experience managing comprehensive marketing budgets
- Track record of successful campaign development and execution
- Proficiency in the English language (verbal and written) is a must

Essential Skills & Attributes
- Strategic thinking and analytical decision-making
- Strong leadership and team development abilities
- Excellence in project management and execution
- Data analysis and performance optimization expertise
- Creative problem-solving capabilities
- Outstanding communication skills
- Innovation mindset in travel marketing

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