Tasks in detail:

• Extracting, auditing and cleansing data required for decision-making.
• Running exploratory data analysis with statistical methodology and creating data models.
• Generating business insights, and providing practical recommendations.
• Designing and developing metrics and dashboards, to improve performance, reduce costs, or making key business decisions.
• Producing written documentation to support your work, and generating conclusive reports based on your findings to present to stakeholders.
• Planning and executing all digital marketing campaigns, and performing experiments (A/B tests) to optimize conversion rates (user funnels).
• Monitoring continuously, and reporting performance of the campaigns, and assessing cost and effect (ROI and KPIs).
• Identifying trends and insights, and optimizing spend and performance based on the insights.

Requirements:

• Minimum of 1 year of relevant experience as a Digital Marketer or Campaign Manager.
• Strong business sense.
• Strong analytical and problem-solving skills.
• Experience with statistical modelling, and analyzing large and complex data sets.
• Familiarity with marketing analytical tools (Google Analytics, Tag Manager, Search Console, Data Studio).
• Excellent knowledge of data generation and analysis tools, especially SQL and Excel.
• Excellent communication skills, with the ability to talk to and present to a range of audiences.
• Familiarity with Stata, R or Python is a plus.