Social Media Strategy Development:
- Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
- Identify key performance indicators (KPIs) to measure the success of social media campaigns.
Content Creation and Curation:
- Oversee the creation of high-quality, engaging, and relevant content for Instagram and LinkedIn.
- Ensure content is on-brand, consistent, and aligned with the company’s messaging.
Social Media Campaigns:
- Plan and execute social media campaigns to promote our services, products, and brand.
- Monitor and analyze the performance of campaigns and adjust strategies as needed.
Audience Engagement:
- Foster a sense of community and engagement with our audience by responding to comments, messages, and feedback in a timely and professional manner.
- Encourage user-generated content and user participation.
Analytics and Reporting:
- Utilize social media analytics tools to track and report on key metrics.
- Generate regular reports to measure the impact of social media efforts and identify areas for improvement.
Compliance and Best Practices:
- Stay up-to-date with industry trends and social media best practices.
- Ensure compliance with social media policies and regulations.
Collaboration and Cross-Functional Communication:
- Collaborate with other departments, including marketing, customer support, and sales, to align social media efforts with overall company objectives.
- Communicate effectively with internal teams to gather information and insights for content creation.
Qualifications:
- Strong understanding of social media platforms, algorithms, and trends.
- Exceptional written and verbal communication skills.
- Creative mindset with the ability to think strategically.
- Proficiency in social media management tools and analytics platforms.
- Ability to work in a fast-paced, dynamic environment.
- Detail-oriented with a commitment to accuracy and quality.
Education:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience:
- Proven experience in social media management, with at least 2 years.