We are looking for a Product Manager with strong marketing expertise to join Digikala’s Shopping TribeIn this role, you’ll act as the bridge between the Product and Marketing teams, ensuring that our user-facing experiences not only work flawlessly but also resonate deeply with our users and drive business growth.You will be responsible for shaping product strategies that enhance user acquisition (both paid and organic), activation, and retention — leveraging marketing insights, SEO principles, and data-driven decision-making to create impactful product experiences.Define and own the product vision, strategy, and roadmap with a strong marketing and growth perspectivePartner closely with Marketing, CRM, and Growth teams to ensure product initiatives align with brand, search, and campaign strategies.Translate marketing insights, SEO data, and user research into actionable product opportunities.Collaborate with SEO experts to optimize product structures, content surfaces, and landing experiences for organic discovery.Lead cross-functional teams (design, engineering, data, content) to deliver features that drive engagement and conversion.Measure and analyze product performance, campaign effectiveness, search visibility, and user behavior to inform decisions.Champion user-centric and brand-consistent communication across all touchpoints.4+ years of experience in product management, with at least 1 years in marketing-focused or growth-related roles.Strong understanding of marketing principles (positioning, segmentation, communication, campaign metrics).Deep knowledge of SEO concepts — including technical SEO, content optimization, and search intent.Proven track record of leading cross-functional projects involving both product and marketing/SEO teams.Data-driven mindset with experience using analytics and SEO tools (Google Analytics, Search Console, etc.).Experience in e-commerce or large-scale digital products is a strong plus.Strategic thinker with the ability to balance short-term impact and long-term growth.