Key Responsibilities

• Campaign Strategy & Development:
  • Develop data-driven marketing campaigns from concept to execution, ensuring alignment with market needs and business goals.
  • Plan multichannel campaigns (digital ads, content marketing, email, SEO, social media, influencer partnerships) to reach the right audience.
  • Identify key messaging strategies to enhance our product-market fit and improve brand positioning.
• Execution & Optimization:
  • Manage end-to-end execution of marketing campaigns, ensuring seamless coordination across channels.
  • Continuously analyze campaign performance, conversion rates, and user engagement, making data-backed recommendations for improvements.
  • Collaborate with the design, content, and product teams to develop compelling campaign creatives and messaging.
  • Leverage automation tools and marketing analytics to improve campaign efficiency and effectiveness.
• Market Orientation & Business Strategy:
  • Conduct market research to understand customer behavior, competitor strategies, and industry trends.
  • Provide insights on customer pain points, product positioning, and pricing strategies to refine our business approach.
    • Work closely with product teams to translate market insights into actionable go-to-market strategies.
  • Ensure marketing efforts contribute to customer acquisition, retention, and revenue growth.
• Performance Measurement & Reporting:
  • Define KPIs to measure campaign success (e.g., CAC, ROI, LTV, trial-to-paid conversion).
  • Create reports and dashboards to present findings to stakeholders and recommend strategic adjustments.
  • Continuously test and optimize targeting, messaging, and creatives based on data-driven insights.

Requirements

• Experience:
  • 5+ years of experience in marketing campaign management, preferably in a SaaS or technology-driven environment.
  • A strong track record of executing and optimizing full-funnel marketing campaigns (awareness, acquisition, engagement, and retention).
  • Hands-on experience with digital advertising, content marketing, social media, and lifecycle marketing.
  • Proven expertise in growth marketing, demand generation, and performance optimization.
• Skills & Competencies:
  • Strong knowledge of marketing analytics tools (Google Analytics, Matomo Analytics, Mixpanel, etc.).
  • Proficiency in paid media platforms (Google Ads, LinkedIn Ads, Meta Ads, etc.) and Domestic CPC campaign tools (Yektanet, Tapsell, Media Ad, etc.)
  • Proficiency in planning and running manual campaigns including influencer marketing, reportage, VOD, etc.
  • Deep understanding of B2B SaaS marketing strategies and customer journeys.
  • Ability to translate market insights into actionable business strategies.
  • Excellent project management skills, with the ability to prioritize, execute, and optimize multiple campaigns simultaneously.
  • Strong analytical and problem-solving abilities to identify opportunities and mitigate risks.
  • Exceptional communication skills for cross-functional collaboration with sales, product, and customer success teams.
• Preferred:
  • Experience working with SaaS tools.
  • Familiarity with ABM (Account-Based Marketing) and growth hacking strategies.

Important items

• Location: Tehran (On-Site)
• Working Hours: Full-Time Sat to Wed 8:00 to 17:20 

What We Offer

• Competitive salary and benefits package
• Flexible working hours
• Seasonal Bonus
• Supplementary Health Insurance
• Opportunities to lead impactful projects in a dynamic, fast-growing company.
• Lunch, Snack & more...