We are seeking a highly motivated, experienced, and strategic Senior Social Media & Content Distribution Specialist to take full ownership of publishing and producing our video and digital content across multiple platforms — including YouTube, Facebook, Instagram, LinkedIn, Pinterest, and others.
The ideal candidate has a deep understanding of platform algorithms, viral content dynamics, and the creative power of video storytelling.
A key part of this role involves video production and content creation using HeyGen, alongside advanced social media management and analytics.
Key Responsibilities:
Develop and execute comprehensive, platform-specific content strategies aligned with business objectives and current trends.
Plan, schedule, and publish video and multimedia content consistently across all company social media channels to maximize visibility and engagement.
Create and produce engaging videos using HeyGen, repurpose existing footage, and optimize video content for different social media platforms.
Monitor content performance, analyze data, and provide detailed weekly/monthly reports including defined KPIs, insights, and actionable recommendations.
Stay up-to-date with social media algorithms (especially rapid-growth models like TikTok’s) and apply best practices to boost reach, virality, and audience engagement.
Utilize advanced tools such as Hootsuite, Sprout Social, Buffer, and HeyGen to streamline workflows and enhance productivity.
Define, track, and analyze KPIs to measure the success of social campaigns and content strategies.
Collaborate with marketing, content, and sales teams to ensure alignment with the overall company goals.
Monitor competitor activities and suggest innovative ways to maintain a competitive edge.
Engage with followers, respond to comments and messages as needed, and help foster a positive and active online community.
Requirements:
Minimum 3 years of proven experience in social media management, content strategy, and large-scale digital content distribution.
Deep knowledge of algorithms and growth strategies for YouTube, Facebook, Instagram, LinkedIn, Pinterest, and other major platforms.
Hands-on experience in video creation and editing with HeyGen (required).
Proficiency in social media management and analytics tools (Hootsuite, Buffer, Sprout Social, etc.).
Strong analytical skills with the ability to define and track KPIs and deliver comprehensive reports.
Excellent command of English (spoken and written) for content creation, video production, and international communication.
Proficiency in video editing tools such as Adobe Premiere Pro, Final Cut Pro, and HeyGen Studio.
Strategic mindset, creativity, problem-solving ability, and strong attention to detail.
Bachelor’s degree in Marketing, Communications, or related fields is a plus.
What We Offer:
A dynamic, innovative, and fast-growing work environment.
Opportunities to grow professionally and enhance your skills in digital marketing and AI-based video production (HeyGen).
Competitive salary and performance-based bonuses.
The chance to work with a professional and international team.