Trade Marketing Specialist

To plan and execute trade marketing activities that increase product visibility, distribution, and sell-out performance across modern and traditional trade channels.

 

Key Responsibilities

                •             Develop and implement annual and launch-specific trade marketing plans

                •             Design and execute in-store activations, POSM, and visibility tools

                •             Plan and manage trade promotions in coordination with Sales

                •             Support product launches at distributor and retail level

                •             Monitor execution quality in MT & GT channels

                •             Analyze sell-in, sell-out, and promotion effectiveness

                •             Manage trade marketing budget and ensure ROI

                •             Coordinate with agencies, printers, and suppliers

 

Requirements

                •             Bachelor’s degree in Marketing, Business, or related field

                •             Minimum 4–6 years’ experience in FMCG trade marketing

                •             Strong understanding of Iranian retail channels (MT & GT)

                •             Good analytical and planning skills

                •             Ability to work cross-functionally with Sales and Marketing