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کد آگهی: KP7151438875
استخدام Senior Market Research Specialist
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اسنپ پی | Snapp Pay
در تهران
اطلاعات شغل:
نوع همکاری: تمام وقت
مدرک تحصیلی مورد نیاز: کارشناسی
وضعیت نظام وظیفه: کارت پایان خدمت یا معافیت
مهارتهای مورد نیاز:
Marketing Research
تحقیقات بازار
تحلیل بازار
پرداختها: توافقی
متن کامل آگهی:
About SnappPay
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.
About the Role
As a Senior Market Research Specialist, you will design and execute research that turns business questions into actionable insights—empowering SnappPay’s marketing and product teams to make smarter, data-driven decisions and strengthen brand communication.
Responsibilities
- Manage incoming research requests, evaluate and prioritize them based on business impact, and maintain a transparent and up-to-date research roadmap.
- Translate key business questions into clear hypotheses and measurable metrics, design and program surveys, manage fieldwork, and ensure the accuracy and integrity of collected data.
- Design and execute customer usage and attitude (U&A) studies to identify needs, barriers, jobs-to-be-done, and category drivers among potential and existing users, while collaborating with the Data Analytics team to link attitudinal segments with behavioral signals.
- Conduct continuous competitor analysis to monitor brand awareness, market and value share, pricing, positioning, and category trends, providing actionable insights for strategic decision-making.
- Collaborate closely with Product and UX teams, the Snapp Research Department, and external research vendors to ensure smooth coordination and timely delivery of high-quality results.
- Analyze quantitative and qualitative data using advanced statistical methods (such as crosstabs, significance testing, MaxDiff, and Gabor-Granger) and transform findings into clear, compelling narratives that drive data-informed decisions.
- Support marketing, PR, and content initiatives by providing validated insights, data points, and visual materials to strengthen brand storytelling and campaign effectiveness.
- Lead go-to-market (GTM) and new market entry research, including market sizing (TAM/SAM/SOM), share and value estimation, entry strategy design, and partner or merchant needs assessment, while developing segmentation-targeting-positioning (STP) recommendations in collaboration with Data Analytics.
Requirements
- Strong expertise in survey design and insight generation
- Proven ability to analyze and interpret complex data
- Exceptional communication and storytelling skills
- Experience in project and vendor management
- Marketing knowledge and understanding of consumer behavior
- Familiarity with Fintech and BNPL ecosystems
- Exposure to advanced research methodologies and analytical tools
این آگهی از وبسایت جابینجا پیدا شده، با زدن دکمهی تماس با کارفرما، به وبسایت جابینجا برین و از اونجا برای این شغل اقدام کنین.
هشدار
گزارش مشکل آگهی
تماس با کارفرما
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چهارشنبه 27 آذر 1404، ساعت 12:34