Senior SEO Specialist

We’re looking for a Senior SEO Specialist to join Alibaba Travels, the leading online travel platform in Iran.
You’ll own and scale SEO strategies across multiple business verticals — including Flights, Hotels, Tours, and Visa — working closely with product and business teams to deliver measurable growth.

If hunger for improvement is in your DNA and you believe in a growth mindset, this is your place.
At Alibaba, every day is a new challenge — and a new opportunity to learn, innovate, and make an impact.

Responsibilities:

• Develop innovative and data-driven SEO strategies that uncover growth opportunities others might miss.
• Prioritize and organize On-page, Off-page, and Technical SEO requirements.
• Perform ongoing keyword discovery, content expansion, and on-page optimization.
• Maintain and evolve reporting infrastructure to generate actionable insights from data.
• Research and implement advanced SEO recommendations based on technical and content audits.
• Research and analyze competitors and their off-page strategies.
• Develop and implement link building strategies at scale.
• Take full ownership of SEO projects from initiation to impact — including defining requirements, measuring results, and communicating insights to stakeholders.
• Collaborate with development teams to ensure SEO best practices are properly implemented in new features and releases.
• Work with product teams to influence roadmaps and prioritize SEO opportunities.

Requirements:

• 4+ years of proven SEO experience, ideally in enterprise or large-scale platforms.
• Strong technical knowledge of crawlability, Core Web Vitals, and index management.
• Demonstrated experience planning and executing both On-page and Off-page strategies.
• Creative, data-driven problem solver with an ability to think strategically and execute tactically.
• Excellent project and time management skills, with the ability to work independently and deliver measurable results.
• Expertise with tools like Google Analytics, GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs, Screaming Frog, etc.
• Familiarity with Python for reporting and automation is a plus.
• A proactive mindset toward site performance and automation.
• Excellent communication and stakeholder management skill.Top of FormBottom of Form

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