SnappPay is the first and leading BNPL provider in Iran, started in 2020 We are leveraging Financial Technologies to reshape Iranian’s experience of consumer creditSupporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shoppingAs a Business Data Analyst, you will closely collaborate with Product, Ad Operations, Sales, and Marketing teams to evaluate campaign performance, optimize ad delivery, prepare reports, and support data-driven decision-making across the advertising lifecycleResponsibilitiesAnalyze large and diverse datasets to identify patterns, trends, and anomaliesDesign, develop, and maintain analytical reports, dashboards, and visualizations using Metabase and other BI toolsCollaborate closely with Product, Engineering, Marketing, Sales, and Operations teams to understand analytical needs and deliver data-driven solutionsDefine, monitor, and continuously improve Key Performance Indicators (KPIs) for the Ad Service businessSupport managerial and executive decision-making by delivering clear, actionable, and insight-driven analysesEnsure data quality through validation, cleaning, and contributing to data standardization processesIdentify opportunities for growth, optimization, automation, and efficiency across products and business processesDesign, optimize, and troubleshoot complex analytical SQL queriesCommunicate insights effectively to both technical and non-technical stakeholders in a clear and understandable mannerRequirementsUp to 2 years of hands-on experience in Data Analytics, BI, Data Engineering, or related rolesStrong proficiency in SQL and Microsoft ExcelPractical experience with BI tools such as Metabase, Power BI, or similar platformsSolid understanding of relational databases (PostgreSQL, MySQL, etc)High attention to detail with a strong data-driven mindsetStrong analytical thinking, problem-solving skills, and ability to convert raw data into actionable insightsAbility to manage multiple analytical tasks and projects simultaneously while meeting deadlines