The Journey Becomes Meaningful With You on Board

• Develop and execute digital campaigns that drive user acquisition, engagement, and retention
• Build integrated marketing campaigns tailored to different market segments
• Test marketing channels and tactics to identify scalable and high-impact strategies, especially in Digital and Gamification
• Manage campaigns end-to-end: from ideation and planning to execution and reporting
• Collaborate with internal teams and external partners to align campaigns with business goals and brand guidelines
• Identify and develop partnership opportunities with external organizations and brands
• Work closely with designers and the Creative Team to develop campaign assets and benchmarks
• Monitor campaign performance daily and analyze key marketing KPIs (TOM, Awareness metrics, etc.)
• Stay updated on market trends and competitor activities to maintain a competitive edge
  
  

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in marketing, preferably in tech or e-commerce
• Strong project management skills and the ability to handle multiple projects simultaneously
• Excellent communication and interpersonal skills
• Experience working with external agencies and vendors
• Strong analytical mindset with the ability to interpret data and drive insights
• Proven track record of developing and executing successful marketing campaigns
• Passion for the grocery/FMCG industry and making a meaningful impact
• Experience with user acquisition and retention metrics (CAC,New Customer, New Lead)
• Experience with A/B testing and conversion rate optimization
  Plus:
• Experience with offline campaigns such as OOH and DOOH
• Experience executing partnership campaigns
• Experience executing Video Marketing campaigns
  
  

• A vibrant and friendly work environment
• Weekly gatherings: Mafia Night, Cinema Night & more
• Access to practical, high-quality training courses
• Free breakfast, commuting & lunch subsidies
• Supplementary health insurance, in-house doctor, parking
• Birthday gifts, seasonal bonuses, and exclusive Okala discount codes