کارشناس دیجیتال مارکتینگ | Digital marketing specialist responsibilities

مسلط به اینستاگرام - راه اندازی پیج-ادمین - برنامه نویسی- سناریو نویسی- اشنایی به گرافیک و موشن گرافی - خلاقیت - انعطاف پذیری - ایده پردازی
(اطلاعات تکمیلی در کادر انگلیسی ذکر شده است .)

Digital marketing specialists create, monitor, and maintain a business’s marketing campaigns and efforts online. The specific tasks of a digital marketing specialist might include:
• Researching competitors and new advertising trends
• Developing written or visual content
• Measuring digital traffic and site performance
• Reporting on campaign results to the C-suite and stakeholders
• Conducting market research and tests
Important skills to succeed as a digital marketing specialist
Digital marketing specialists need technical and workplace skills to effectively plan, execute, and analyze digital marketing campaigns while working efficiently within a team and organizational structure.
Technical skills:
The list below is comprehensive. If you focus on a certain channel, you may not be responsible for having in-depth knowledge about the workings of all other channels.
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content creation
• Email marketing
• Marketing analytics
• Digital advertising platforms
• Marketing automation tools
• Customer relationship management (CRM) systems
• Graphic design
• A/B testing
• Data analysis
Workplace skills:
• Communication
• Project management
• Time management
• Creativity
• Analytical thinking
• Problem-solving
• Collaboration
• Strategic planning
Education
According to Zippia, about 76 percent of digital marketing specialists have a bachelor’s degree . Even though it's possible to get started in marketing without a college degree, you may need one as you advance in your career. It's common for digital marketing specialists to major in marketing, English, communication, or business.
Skills
As you might have seen from the list above, this role requires several technical skills. If you know you want to focus on digital marketing, it's a good investment to build your skills in that area and become familiar with the common tools.
You can also work on more general skills, such as data analysis, marketing analytics, and communication, which are applicable no matter the channel you focus on.
Experience
Because of the varied nature of a digital marketing specialist’s job, previous experience in marketing, advertising, content creation, or social media management can help you meet your job expectations. Experience with SEO or data analysis can also be helpful.