We seek a digital marketing specialist with performance marketing skills to run and measure advertisement campaigns on Google and social media. This person will also be responsible for planning and publishing provided content on the weblog and social media platforms (Facebook and Instagram). The new digital marketing specialist will deeply analyze the performance of each advertising campaign on different channels, and then create reports on the effectiveness and ROI of each one.
Responsibilities:
- Publish posts on Instagram and Facebook (content will be provided)
- Publish articles on the weblog (content will be provided)
- Run Instagram paid advertisements
- Run Facebook paid advertisements
- Run Google AdWords
- Report each channel's statistics and campaigns results
- Setup GA4, GTM, and GSC to monitor the website traffic sources and generate reports
- Monitor the competitors' activities and Keep an eye on the market for newcomers
- Measure each channel's ROI and create rich data-driven reports on their performance
- Constantly improve advertisement ROI and manage the costs
Requirements:
- Fluent in English
- 3 years of experience in the field of digital marketing/ social media marketing
- Familiarity with performance marketing and measurement tools
- Familiarity with Instagram and Facebook paid advertisement
- Experience with Google Ads
- Familiarity with publishing articles in Wordpress
- Mastery experience in Google Analytics 4, Google Tag Manager, Search Console, and Excel (advanced)
- Some familiarity with SEO is a plus
- Having a personal computer with stable internet
Job details:
- Fully remote
- Working hours: 9 am to 5 pm during the week and 9 am to 1 pm on Thursdays