Key Responsibilities

• Own and evolve the end-to-end SEO strategy for the exchange (technical, content, product-led, and off-page SEO).
• Identify high-impact opportunities across transactional, informational, and navigational queries.
• Translate SEO insights into clear, prioritized roadmaps with measurable outcomes (traffic, CTR, conversions, revenue).

• Work closely with frontend and backend engineers to: 
  • Improve crawlability, indexation, site architecture, and internal linking. 
  • Optimize performance metrics (Core Web Vitals, page speed). 
  • Implement and maintain structured data (Schema.org) for crypto-related entities. 
• Lead SEO requirements during new feature launches and page templates.

• Analyze data from Google Search Console, GA4, Screaming Frog, and other tools to uncover issues and opportunities.
• Build and maintain SEO dashboards (e.g., Looker Studio) for monitoring performance and decision-making.
• Run SEO experiments (A/B testing, CTR modeling, content tests) and clearly communicate insights.

• Guide content strategy based on search intent, user personas, and funnel stage.
• Collaborate with content leads and editors to ensure: 
  • High-quality, accurate, and compliant crypto content. 
  • Scalable content frameworks for blogs, landing pages, and product pages. 
• Optimize existing content and lead content refresh initiatives.

• Act as the SEO authority within cross-functional teams (product, engineering, marketing).

Required Skills & Experience

• 3+ years of hands-on SEO experience, preferably in fintech or large-scale websites.
• Strong expertise in technical SEO (indexation, crawling, JavaScript SEO, site architecture).
• Proven experience with data-driven SEO decision-making.
• Deep understanding of search intent and user behavior.
• Solid understanding of off-page SEO principles and Google algorithms related to authority and links.
• Ability to understand technical documentation, search engine guidelines, SEO tools, and industry-related content in English
• Ability to communicate SEO concepts clearly to non-SEO stakeholders.

• Familiarity with Python or automation for SEO analysis.
• Experience with programmatic SEO or large-scale page generation.

What We Value

• Strong analytical thinking – you don’t rely on assumptions; you test and measure.
• Ownership mentality – you treat SEO performance as your responsibility.
• Systems thinking – you design scalable solutions, not one-off fixes.
• Collaboration over ego – you work effectively with engineers, designers, and marketers.
• Curiosity and continuous learning – especially in a fast-changing industry like crypto.

What You’ll Get

• Opportunity to work on a high-impact, high-scale crypto platform.
• Direct influence on growth, revenue, and product direction.
• A team that values experimentation, data, and long-term thinking.
• Freedom to propose and execute ambitious SEO ideas.