We are looking for a highly experienced, data-driven Senior Google Ads & Paid Acquisition Specialist to join our Acquisition Marketing team. In this role, you will own paid acquisition strategies across web and app channels, manage budgets at scale, and drive sustainable growth through deep analysis, optimization, and experimentation.Responsibilities:Own, plan, execute, and optimize paid acquisition strategies across Google Ads (Search, Display, YouTube), app marketing campaigns, and retargeting channelsLead budget allocation and scaling decisions across paid channels to maximize ROI and growth efficiencyDesign and manage full-funnel acquisition strategies.Monitor, analyze, and optimize campaign performance using GA4Build performance reports and dashboards, translating data into clear, actionable insights for stakeholdersContinuously improve campaign performance through A/B testing of ad creatives, audiences, bidding strategies, and landing pagesCollaborate closely with Product, Growth, Content, Design, and Sales teams to align acquisition efforts with business goalsIdentify growth opportunities through market research, competitor analysis, and new paid channels or formatsEnsure accurate tracking, attribution, and measurement across platformsStay up to date with industry trends, platform updates, and best practices in paid acquisition and performance marketingQualifications:3+ years of hands-on experience in performance marketing with a strong focus on Google Ads and Paid AcquisitionProven experience in budget management and allocation across multiple paid channelsStrong expertise in GA4, conversion tracking, attribution models, and data analysisSolid experience in Application (App) Marketing, including user acquisition and optimizationAdvanced data analytics skills with the ability to turn complex data into strategic decisionsExperience with CRO concepts and performance-driven experimentationProficiency with reporting tools such as Google Analytics, spreadsheets, and dashboardsAbility to work independently, own performance outcomes, and lead initiatives end-to-end