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کد آگهی: KP1671623609
استخدام تحلیلگر بازاریابی (Performance Marketer)
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گروه پیدایش نرم افزار | Software Genesis Group
در تهران
اطلاعات شغل:
نوع همکاری: تمام‌وقت
مدرک تحصیلی مورد نیاز: کارشناسی
مهارت‌های مورد نیاز:
Performance Marketing
دیجیتال مارکتینگ
Google Ads
google tag manager
پرداخت‌ها: توافقی
متن کامل آگهی:
Job Description:
Are you a passionate Performance Marketing eager to make a meaningful impact? Join our team and help us transform the way donors and Non-Profit Organizations (NPOs) connect. As a key member of our dynamic team, you'll play a crucial role in developing and enhancing our innovative two-sided platform. If you thrive on problem-solving, creative thinking, and turning ideas into reality, this is the opportunity for you.
Key Responsibilities:
Are you a passionate Performance Marketing eager to make a meaningful impact? Join our team and help us transform the way donors and Non-Profit Organizations (NPOs) connect. As a key member of our dynamic team, you'll play a crucial role in developing and enhancing our innovative two-sided platform. If you thrive on problem-solving, creative thinking, and turning ideas into reality, this is the opportunity for you.
Key Responsibilities:
- Plan, launch, and optimize campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Advantage+ App & Website), TikTok Smart
- Performance, Apple Search Ads, and, if needed, programmatic DSPs and Display channels.
- Design and fine-tune bidding strategies (tCPA, tROAS, Value-Based Bidding) and dynamically allocate budgets across platforms based on daily ROAS, CPD, and LTV: CAC analysis.
- Precisely structure Campaign / Ad Group / Ad according to each platform’s best practices (e.g., SKAG in Google, CBO in Meta) and utilize Rule-Based Automation or scripts to scale or pause budgets automatically.
- Conduct A/B tests, multivariate tests, and incremental tests (Incrementality) such as Geo-Holdout or PSA to measure the true impact of channels and prevent over-Attribution.
- Set up comprehensive Conversion Tracking and key events in GA4, Google Tag Manager (web and server-side), and an MMP platform (Adjust or AppsFlyer).
- Analyze data using Looker Studio, Big Query, and advanced Excel to derive actionable insights for continuous optimization of the install-to-donation funnel, as well as Retargeting and Referral campaigns.
- Collaborate closely with the content team (to produce story-driven UGC), product team (to enhance payment UX), and Lifecycle/CRM team (to feed High-Value and Lookalike segments).
- Continuously monitor industry trends and new platform features (e.g., Threads Ads, TikTok Fundraising), identify emerging opportunities, and document best practices to share knowledge with the growth team.
- Prepare weekly and monthly reports including metrics such as CPD, ROAS, D30 Retention, and Incremental Lift, and provide actionable recommendations to technical and non-technical stakeholders.
Qualifications:
- A minimum of 3 years of experience as a performance marketing
- Proficiency in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads; familiarity with Display channels and DSPs is a plus.
- Experience with an MMP (AppsFlyer or Adjust), GA4, Firebase, and Google Tag Manager (web and server-side), along with the ability to troubleshoot Deep-Link and Postback issues.
- Data analysis skills with advanced Excel/Sheets and familiarity with SQL for Cohort or Attribution queries; knowledge of Looker Studio or Power BI for building dashboards.
- Experience in conducting A/B and Incrementality tests and using scripts or Rule-Based Automation for budget management.
- Excellent communication and project management skills; ability to coordinate multiple campaigns and teams simultaneously in a fast-paced, international environment.
- Strong problem-solving skills and a creative mindset.
- Demonstrated ability to effectively communicate and collaborate in English.
Company location: Jordan St
Working days: Hybrid
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