Key Responsibilities:

• Develop and Execute Content Strategy: Create a comprehensive content calendar aligned with our marketing goals and growth strategy.
  
  
• Lead Video Content Production: Plan, script, shoot, and edit videos focused on product demos, tutorials, industry trends, and customer stories.
  
  
• Content Creation: Produce high-quality written and visual content including blog posts, white papers, case studies, landing pages, social media content, and email campaigns.
  
  
• SEO-Optimized Content: Work closely with the SEO team to ensure content is optimized for organic search and aligned with key SEO strategies.
  
  
• Multi-Platform Distribution: Manage and distribute content across multiple channels (website, YouTube, LinkedIn, blogs, newsletters, etc.), ensuring consistency in messaging and tone.
  
  
• Performance Tracking: Monitor content performance metrics and use data to optimize future campaigns. This includes tracking video engagement, lead generation, and traffic growth.
  
  
• Collaborate Cross-Functionally: Work with the product, sales, and design teams to ensure consistent and effective communication across all touch points.
  
  
• Stay Up-to-Date: Keep current with the latest trends in content marketing, video production, and the courier/logistics industry to keep our SaaS at the forefront of the market.

Required Skills and Qualifications:

• Experience: Experience in content marketing, with a strong focus on video content creation and distribution.
  
  
• Video Production Expertise: Demonstrated experience in planning, scripting, producing, and editing high-quality videos.
  
  
• Content Marketing: Strong writing, storytelling, and editorial skills, with experience creating a variety of content formats.
  
  
• SEO Knowledge: Familiarity with SEO best practices and how to apply them to content for maximum visibility.
  
  
• Analytical Mindset: Ability to use analytics tools (Google Analytics, HubSpot, or similar) to measure the success of content campaigns and adjust strategies accordingly.
  
  
• Project Management: Excellent organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
  
  
• Industry Knowledge: A strong interest or background in SaaS, logistics, or delivery services is highly desirable.
  
  
• Collaboration Skills: Ability to work cross-functionally with multiple teams, including product, sales, and design.