Marketing Specialist

Responsibilities for Marketing Specialist

Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs

Qualifications for Marketing Specialist

Bachelor's degree in business administration, marketing, communications, or a related field
2-5 years of experience in marketing
Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems
Excellent analytical skills and a knack for data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization, and project management skills
Ability to travel as necessary