Social Media Specialist

Role overview
You are the episodic engine: planning, publishing and optimizing native episodic content on Instagram and LinkedIn to maximize engagement and feed story development. You convert story beats into hooks, interactive posts and community-driven moments.

Key responsibilities
·        Plan and publish episodic content (Reels, Carousels, LinkedIn Articles) aligned to mini-series.
·        Design engagement loops: hooks, UGC prompts, interactivity stickers, and CTA flows.
·        Optimize formats and thumbnails for platform algorithms and A/B test hooks/captions.
·        Monitor community feedback and sentiment; feed insights into the Storytelling Manager for iteration.
·        Activate paid boosts and collaborate with Traffic Manager on distribution cadence.
·        Maintain native publishing calendar and basic platform analytics.

Must-have qualifications
·        3–5 years managing Instagram + LinkedIn for a brand, preferably with episodic content experience.
·        Deep practical knowledge of Reels, Stories, Carousels, native LinkedIn publishing and platform best practices.
·        Strong copywriting and short-form scripting skills.
·        Experience running small-to-medium paid social boosts and measuring performance.
·        Comfort with social listening tools and basic sentiment reporting.

Nice-to-have

·        Experience working with medical/health comms or regulated product copy.
·        Familiarity with simple thumbnail A/B testing and using AI for caption drafts.