YouTube Data Analyst & Content Strategist

Mission: Turn YouTube data into direction that grows views, retention, and subscribers — and lead the creative team using facts, not feelings.

 
About the Role
We produce a high volume of YouTube content — short-form, long-form, and repurposed pieces.
We’re looking for a data-driven strategist who can translate analytics into action:

• What topics to write about
• What hooks perform
• Why viewers stay or drop
• How editors can improve pacing and storytelling
• You’ll analyze YouTube Studio and audience data weekly, extract insights, and lead the team to make smarter, faster content decisions.

You’re not just reporting numbers — you’re driving the content direction.

 
What You’ll Do

• Audit YouTube performance (CTR, retention, AVD, watch time, RPM, etc.) and identify winning patterns.
• Lead weekly content review sessions with writers and editors.
• Tell writers what to double down on and what to stop writing.
• Guide editors using retention curve data — show where viewers drop and how to fix pacing, intros, hooks, and structure.
• Build dashboards and reports that make performance obvious.
• Identify upcoming trends, formats, and patterns across channels in our niche.
• Create hypotheses → test → measure → repeat.
• Work directly with the founder to align analytics with brand goals.

 
You’re Right for This If You

• Live inside YouTube Studio, ViewStats, or Tubebuddy.
• Know what makes viewers click and what makes them stay.
• Can interpret retention graphs and turn them into editing feedback.
• Can communicate insights clearly to creative teams (writers/editors).
• Have experience growing or advising large YouTube channels.
• Think like a scientist, talk like a storyteller.
• Excel in spreadsheets, dashboards, and creative direction.

 
KPIs / Success Metrics

• Increase average view duration by +20% in 90 days.
• Improve average retention by +15%.
• Boost video CTR by +10%.
• Weekly insight reports delivered on time.
• Clear direction given to creative teams every week (topics, angles, hooks, formats).

 
Tools You’ll Use

• YouTube Studio Analytics
• Google Sheets / Data Studio / Looker
• ViewStats / Tubebuddy / Thumbnail A/B tools
• Taskulu / Telegram for communication

 
Compensation

• Full-time (remote)
• Competitive salary + performance bonus tied to channel growth