نشان کن
کد آگهی: KP9529083256
استخدام Technical Digital Marketing Specialist
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ذهن امن هوشمند | Zehn Amn
در تهران
اطلاعات شغل:
نوع همکاری: تماموقت
مدرک تحصیلی مورد نیاز: کارشناسی
مهارتهای مورد نیاز:
Digital Marketing
google tag manager
CRM
Google Ads
Search Console
بازه حقوق: از 35,000,000 تومان
پرداختها: از ۳۵,۰۰۰,۰۰۰ تومان
متن کامل آگهی:
We’re hiring a tech-oriented digital marketing specialist who can own the “plumbing” behind marketing: tracking, integrations, forms, automations, dashboards, and attribution. You’ll work closely with marketing and web teams to ensure every lead, conversion, and campaign is tracked correctly and reported clearly.
This role is ideal for someone who loves solving technical problems, connecting tools, and building reliable systems that make marketing measurable and scalable.
Key Responsibilities
1) Tracking & Measurement
- Set up and maintain GA4 tracking, events, key events/conversions, and cross-domain tracking (when needed).
- Implement and manage Google Tag Manager (GTM): triggers, variables, tags, debugging, and version control.
- Configure Google Ads conversions, Enhanced Conversions (when applicable), and ensure clean conversion mapping.
- Set up Meta Pixel + Conversions API (CAPI) and troubleshoot event matching, deduplication, and signal quality.
- Connect and manage marketing APIs and integrations (Google/Meta), ensuring stable and compliant tracking.
2) Forms, Integrations & Automations (Marketing Ops)
- Create, duplicate, and manage landing pages, ensuring forms and tracking are configured correctly.
- Handle website forms end-to-end: validation, hidden fields, UTM capture, lead routing, and thank-you flows.
- Build and maintain integrations using Zapier (and similar tools if needed).
- Connect forms to Google Sheets, ensuring clean data structure, deduplication logic, and lead quality checks.
- Integrate forms with CRM systems (pipeline mapping, lead source attribution, tags/labels, automation triggers).
- Create designed emails html for automated notifications in collaborations with the design and content team.
- Troubleshoot broken automations, webhook issues, field mismatches, and data sync errors.
3) Reporting & Insights
- Build and maintain dashboards in Looker Studio, including:
- Acquisition channels (source/medium/campaign)
- Landing page performance
- Lead funnel metrics (view → submit → qualified → booked, Purchased)
- Conversion performance by channel/campaign/location
- Pull and blend data from GA4, Google Ads, Meta Ads Search Console, spreadsheets, and CRM exports where needed.
- Create weekly/monthly performance reporting with clear insights and action points.
- Suggest and help Implement changes
- Identify tracking gaps, attribution inconsistencies, and propose fixes.
4) Technical Collaboration & QA
- Coordinate with developers and designers to ensure tracking and integrations are implemented correctly.
- QA new campaigns/landing pages before launch: tags firing, conversions recorded, UTMs captured, CRM syncing.
- Maintain and monitor landing pages and fix any issues
- Document setups (tracking plans, tag maps, dashboard definitions, automation flows).
5) Landing Page Content Updates & Campaign Consistency
- Make small content changes across multiple landing pages for seasonal campaigns, promotions, price updates, and offer changes.
- Duplicate and adjust landing pages for new campaigns while keeping tracking, forms, and integrations correct.
- Regularly audit landing pages to ensure they reflect the right campaign messaging, offer details, and pricing strategy.
- Coordinate with marketing to validate that every active campaign points to the correct landing page version and CTA flow.
6) Chatbox, Ticketing & Unified Inbox Setup
- Configure and manage website chat widgets/chatboxes (routing, auto-replies, working hours, language variations, lead forms).
- Set up and maintain ticketing/helpdesk workflows (tags, priorities, assignment rules, SLAs if needed).
- Manage user access/roles/permissions for chat and ticketing tools to ensure the right team members have the right access.
- Integrate chat and ticketing systems with the CRM so conversations, contacts, and tickets sync properly and can be handled from one place.
- Ensure all inbound channels (chat, forms, email where applicable) are captured, tracked, and visible in a single operational workflow.
Required Skills & Experience
- Strong experience with Google Tag Manager + GA4 (setup + debugging).
- Hands-on experience with Zapier (multi-step Zaps, webhooks, filters, mapping, error handling).
- Experience with forms + CRM integrations and lead routing logic.
- Ability to build Looker Studio dashboards using GA4 + Search Console + sheets (and blending where needed).
- Working knowledge of Meta and Google Ads conversion tracking and campaign measurement.
- Strong troubleshooting mindset: can identify root causes using logs, browser tools, GTM preview, GA4 DebugView.
Working Conditions
- Working days: Sunday to Thursday
- Working hours: 8:00 AM to 5:00 PM
- Weekend: Friday and Saturday off
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