Digital Marketing Specialist (Generalist)
We’re looking for a creative, versatile, and driven Digital Marketing Specialist to join our marketing team.
If you're passionate about digital marketing, content creation, data analysis, and executing targeted campaigns, this role is for you.
This position requires attention to detail, strategic thinking, campaign planning, and a strong results-oriented mindset.
Key Responsibilities:
- Create high-quality, creative, and goal-driven content for blogs, landing pages, and social media (Instagram, Telegram, etc.)
- Plan and execute digital marketing campaigns aligned with brand objectives and audience personas
- Manage and optimize on-site SEO for key pages
- Oversee the production of visual and video content according to the content calendar and marketing strategy
- Develop and maintain a content calendar across all digital channels
- Run paid ad campaigns (Google Ads, CPC, native ads, etc.)
- Analyze marketing performance using tools such as Google Analytics, Google Search Console, and more
- Monitor campaign performance and prepare insightful reports for the team and management
- Conduct market research and competitor analysis to identify trends and customer needs
- Provide creative suggestions to improve conversion rates (CRO)
- Optimize campaigns based on defined KPIs
Required Skills & Qualifications:
- Strong knowledge of digital marketing fundamentals, sales funnels, customer journeys, and content marketing
- Familiarity with AI tools and the ability to write effective prompts for AI-powered platforms
- Working knowledge of English for reading resources and using international tools
- Familiarity with marketing automation platforms (e.g. Mailchimp, Customer.io, etc.)
- Proficiency in content management systems like WordPress
- Proficiency in SEO and analytics tools such as Google Analytics, Search Console, SEMrush, or Ahrefs
- Understanding of online advertising principles and platforms (Google Ads, Meta Ads, Yektanet, etc.)
- Excellent writing skills tailored to audience personas — creative, engaging, and goal-focused
- Strong analytical thinking and the ability to present data in an understandable and actionable format
- A team-oriented attitude with a passion for continuous learning and self-development