Mission: Drive high-quality inbound and outbound demand, bring new ICP logos into the pipeline, and support the sales team through modern marketing tools, automation, and content.
Core Focus Areas:
● Build predictable lead generation
● Support outbound with campaigns and content
● Increase visibility among CISOs, CTOs, security leaders
● Help generate qualified meetings and new logos
● Modernize GTM stack with automation and best tools
Key Responsibilities:
● Build and run multi-channel campaigns (LinkedIn, email, events, CTFs, webinars)
● Support outbound by creating messaging, sequences, and warm-up campaigns
● Identify and target ICP segments (fintech, SaaS, banking, SMB)
● Use modern sales and marketing tools to scale prospecting
● Manage lead nurturing, re-engagement, and post-event campaigns
● Coordinate CTF promotion, webinar promotion, and case study launches
● Report weekly on campaign performance, lead quality, and growth metrics
● Maintain consistent brand positioning around Company’s value: DAM model, crowdsourced security, embedded security department
Required Skills:
● Experience with SaaS and technical B2B markets
● Understanding of security personas (CTO, CISO, Engineering Lead)
● Strong experience in B2B demand generation and marketing operations
● Proven ability to acquire new logos and drive pipeline growth
● Excellent copywriting for LinkedIn, emails, landing pages, and scripts
● Familiarity with modern sales and marketing automation workflows, including:
● Social selling and outreach platforms
● Email sequencing and outbound automation tools
● Data enrichment and prospecting automation
● CRM systems and pipeline management
● Basic video outreach and recording tools
● Understanding of how to support outbound SDR workflows
● Ability to research ICPs and build targeted campaigns
● Comfortable creating simple visuals and carousels
Traits:
● Fast, proactive, organized, and creative
● Able to operate independently with minimal supervision
● Excellent communicator and collaborator between sales, technical leadership, and executives
● Comfortable in a lean, fast-moving environment
Working Hours:
Sunday to Thursday, 8:00 AM – 5:00 PM
Saturday & Friday: Off