Plan and schedule posts, stories, and reels based on a content calendarRespond to comments and direct messages using the brand’s tone of voiceAnalyze content performance and provide monthly reports on growth, engagement, and audience feedbackPhotograph products, behind-the-scenes moments, events, and brand highlights for InstagramWrite creative captions aligned with Aro’s brand identityDesign interactive stories (polls, Q&A, quizzes, product showcases, etc.)Coordinate with Marketing and sales teams to align content with business goalsParticipate in brainstorming sessions for campaigns and seasonal promotionsStay updated on Instagram trends and algorithm changes to optimize content strategySuggest innovative ideas to boost engagement and attract new followers