Digital Marketing Specialist

Responsibilities: 

• Implementing and managing digital marketing campaigns, including PPC and social media advertising.
• Analyzing digital marketing data using tools like GA4 and preparing detailed reports to evaluate campaign performance.
• Optimizing marketing activities based on key metrics such as CAC, LTV, ROI, and ARPU.
• Driving user acquisition plans, optimizing conversion funnels, and executing targeted marketing campaigns.
• Utilizing SEO concepts and principles, experienced with Search Console and Screaming Frog, and collaborating with the content team to produce SEO-targeted content.
• Developing and executing a content strategy to support marketing initiatives and drive traffic to digital channels.
• Managing and allocating the marketing budget effectively to maximize ROI.
• Working with Excel and being familiar with data analysis to support marketing strategies and decisions.

Expectations: 

• A minimum of 2 years of experience in digital marketing, preferably in a similar role.
• Strong analytical skills to interpret data and make informed decisions to improve campaign performance.
• Excellent communication skills, both written and verbal, to effectively collaborate with team members and stakeholders.
• Ability to adapt to new tools and technologies quickly.
• Creative thinking and problem-solving skills to develop innovative marketing strategies.
• Strong project management skills to manage multiple campaigns simultaneously and meet deadlines.
• Ability to work collaboratively within a team and provide valuable input to improve overall marketing efforts.
• Proficiency in working with Excel and familiarity with data analysis