مدیر برند | Category Brand Manager

میرانا در زمینه خدمات Headhunting فعالیت می کند. تبلیغات شغلی Miranas مربوط به سازمان های مختلفی است که مشتری های میرانا هستند. انجام تحقیقات بازار برای شناسایی روند مصرف کننده ، ترجیحات و چشم انداز رقابتی.
· همکاری با تیم های عملکردی متقابل برای ایجاد کمپین های بازاریابی یکپارچه در کانال های آنلاین و آفلاین. با شرکای خارجی ، آژانس ها و ذینفعان برای حمایت از ابتکارات برند.

الزامات

· لیسانس یا کارشناسی ارشد بازاریابی یا یک رشته مرتبط.

· اثبات شده در مدیریت برند ، ترجیحاً در صنعت FMCG. ارائه.
· انعطاف پذیری و سازگاری نشان داده شده در یک محیط سریع و پویا.

· مهارت در استراتژی ها و ابزارهای بازاریابی دیجیتال ، از جمله رسانه های اجتماعی و بازاریابی محتوا. تصمیم گیری و ردیابی عملکرد محور داده ها.

Mirana operates in headhunting services. Mirana's job advertisements are related to various organizations that are clients of Mirana.

Iranian Company in the FMCG Industry;

Responsibilities:

• Develop and implement brand strategies to enhance market position and drive growth.
• Oversee product launches, ensuring alignment with brand objectives and market needs.
• Conduct market research to identify consumer trends, preferences, and the competitive landscape.
• Collaborate with cross-functional teams to create integrated marketing campaigns across online and offline channels.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Monitor brand performance metrics and adjust strategies based on data-driven insights.
• Foster strong relationships with external partners, agencies, and stakeholders to support brand initiatives.
• Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
• Lead the development of promotional materials and sales tools to support brand awareness and sales efforts.
• Stay updated on industry trends, particularly within the FMCG sector, to inform strategic decisions.

Requirements:

• Bachelor's or Master's degree in Marketing or a related field.
• Proven experience in brand management, preferably within the FMCG industry.
• Strong strategic-thinking skills with the ability to analyze market data and consumer behavior.
• Excellent communication skills, both verbal and written, for effective collaboration and presentation.
• Demonstrated resilience and adaptability in a fast-paced, dynamic environment.
• Proficiency in digital marketing strategies and tools, including social media and content marketing.
• Ability to manage multiple projects simultaneously while meeting deadlines through effective time management.
• Experience in developing and executing successful product launch plans.
• Strong analytical skills for data-driven decision-making and performance tracking.
• A creative mindset with a passion for branding and storytelling that resonates with target audiences.