Marketing & Brand Specialist

گروه اکسون یک بین الملل

The Axone Group in Tehran (District 3, Vanak) invites qualified residents in Tehran province to apply.

 Marketing & Brand Specialist 

• جنسیت: خانم، آقا
• سابقه کار: دارای سابقه کار
• نوع همکاری: تمام وقت

شرایط احراز:

• Job Summary:
• The Marketing Specialist in the oil and gas sector plays a critical role in enhancing the company's brand reputation, increasing visibility, and driving engagement across multiple channels. This specialist will develop and execute integrated marketing and PR strategies that resonate with the target audience, promote products and services, and address the unique challenges and opportunities within the energy industry.

Key Responsibilities:

• Collaborate with the PR & Brand Manager to ensure that all content aligns with the company's brand guidelines and strategic objectives
• Conduct comprehensive market research to analyze industry dynamics and competitors
• Event Planning and Management
• Organize and coordinate industry events, conferences, and trade shows to showcase the company’s products and services
• Manage logistics, promotional materials, and follow-up communications to maximize impact and engagement at events
• Public Relations
• Develop and implement PR strategies to manage the company’s image, promote its achievements, and handle crisis communications
• Write press releases, speeches, and promotional materials that convey the company's messages clearly and effectively
• Build and maintain relationships with media contacts, industry influencers, and stakeholders
• Collaboration and Networking
• Collaborate with cross-functional teams, engineering, and operations, marketing, HR, and business development to ensure marketing and PR efforts support overall business goals
• Attend industry events and networking functions to represent the company and establish valuable connections
• Digital Marketing
• Design, implement, and manage digital marketing campaigns using online channels such as social media, email marketing, PPC advertising, and SEO
• Utilize analytics tools to track campaign performance and optimize digital strategies based on data-driven insights
• Content Creation
• Create high-quality, engaging content for various platforms including blogs, websites, newsletters, and social media, highlighting industry insights, service offerings, and company initiatives
• Update all catalogues and brochures and other contents
• Oversee the content calendar to ensure timely and consistent publication of marketing material
• Social Media Management
• Manage the company's social media accounts, creating and curating engaging content that aligns with industry interests and company branding
• Monitor social media trends and respond to inquiries or comments promptly to maintain a positive community presence
• Crisis Management
• Develop and manage crisis communication plans to address and mitigate negative press or public perception swiftly
• Serve as a spokesperson when necessary to communicate the company’s position in crisis situations
• Analytics and Reporting
• Analyze the effectiveness of marketing and PR initiatives, measuring KPIs such as reach, engagement, lead generation, and conversion rates
• Prepare and present regular reports on marketing and PR performance to senior management, highlighting successes and areas for improvement

Qualifications:

• Education: Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, or a related field. An advanced degree (MBA or equivalent) is preferred
• Experience: 3-5 years of experience in marketing, digital marketing, and public relations, with a strong preference for experience in the oil and gas or energy sectors
• Skills
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms)
• Excellent written and verbal communication skills in Persian and English
• Knowledge of SEO/SEM best practices and content marketing strategies
• Expertise in media relations and public speaking
• Ability to analyze data and turn insights into actionable strategies
• Personal Attributes
• Proactive, creative, and self-motivated individual with strong organizational skills
• Excellent interpersonal skills and ability to build relationships with diverse stakeholders
• Adaptable and able to work effectively in a fast-paced, dynamic environment

ساعات کاری:

• Saturday to Wednesday 8:00 to 17:00

تسهیلات و مزایا:

• بیمه
• ساعات کاری منعطف
• ناهار