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کد آگهی: KP149919755
استخدام Senior Digital Marketing Specialist (دورکاری)
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اپ ساز | Apsaaz
در تهران
دورکاری
اطلاعات شغل:
امکان دورکاری و کار در منزل: دارد
نوع همکاری: تمام وقت - دورکاری
مدرک تحصیلی مورد نیاز: کارشناسی
مهارت‌های مورد نیاز:
Digital Marketing
کمپین‌های تبلیغاتی
دیجیتال مارکتینگ
پرداخت‌ها: توافقی
متن کامل آگهی:
Apsaaz company is a partner of a foreign company in the field of mobile and web software production and AI, and for the field of marketing its products and converting potential customers into actual customers, it now needs a professional marketer in this field.
Specialized Technical Skills
- Product Marketing: Proficiency in marketing software products, understanding the software development lifecycle, and being able to communicate the value of software solutions to both technical and non-technical audiences.
- Inbound Marketing: Expertise in attracting customers through content designed to attract qualified prospects and converting them into leads and customers, especially important for SaaS (Software as a Service) companies.
- User Experience (UX): Understanding of basic UX principles to ensure that marketing strategies align with user-friendly design and messaging.
- Growth Hacking: Experience with growth hacking techniques that focus on rapid growth, scalability, and efficiency, often through A/B testing, data analytics, and product development insights.
- Technical SEO/SEM: In addition to general SEO skills, a deeper understanding of technical SEO aspects to optimize website architecture, improve crawlability, and enhance performance for tech-oriented websites.
- Content Marketing: Ability to plan and execute content strategies that engage audiences and drive traffic.
- Social Media Marketing: Proficiency in leveraging social media platforms for brand promotion and engagement.
- Email Marketing: Experience in creating effective email marketing campaigns.
- Analytics: Proficiency in using tools like Google Analytics, SEMrush, or Adobe Analytics to track performance and make data-driven decisions.
- Ad Platforms: Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
Strategic and Analytical Skills
- Data-Driven Marketing: Strong analytical skills to interpret data and KPIs related to software usage, customer engagement, conversion rates, and other metrics relevant to software products.
- Customer Segmentation: Ability to segment and target markets specifically with tech interests or software needs, including creating personas that reflect the diverse users of the software.
- Innovation Strategy: Skills in developing marketing strategies that highlight the company's innovation, use of technology, and unique value propositions in the software development space.
Leadership and Soft Skills
- Cross-Functional Collaboration: Ability to collaborate with product development, sales, and customer service teams to ensure cohesive branding and marketing strategies that accurately reflect the product's features and benefits.
- Tech Industry Knowledge: Staying up-to-date with the latest trends, technologies, and best practices in the software development industry to ensure the marketing strategy remains relevant and competitive.
- Change Management: Skill in managing change within the marketing department and the company, especially important in a fast-paced tech environment where strategies and tools frequently evolve.
Creative Skills
Tech-Savvy Content Creation: Ability to create or oversee content that resonates with a tech-savvy audience, including blog posts, white papers, case studies, and demo videos that explain complex software features in an engaging and accessible way.
Education and Experience
- A bachelor’s or master’s degree in Marketing, Business, Computer Science, or a related field. Having a background in technology or software development can be a significant advantage.
- Several years of experience in digital marketing, preferably in the tech or software development industry, with a proven track record of launching successful marketing campaigns for software products.
- Fluent English language(Speaking/Listening/Writing/Reading).
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دوشنبه 10 اردیبهشت 1403، ساعت 18:51