Job Description
Responsibilities:
- Mastery of Concepts and Specialized Knowledge in Tourism Marketing
- Collaborating with the product team to fully understand products and services, translating technical features into customer-focused benefits, and generating ideas for marketing campaigns.
- Developing campaign strategies, creating valuable propositions for customers, selecting target audiences, and drafting promotional plans.
- Analyzing past sales trends.
- Analyzing competitors' operations and marketing activities.
- Gathering and reviewing information to assess market conditions and potential, as well as identifying consumer needs.
- Setting sales targets and market share quotas.
- Aligning the quantity, timing, and characteristics of demand.
- Expertise in analyzing marketing data and turning it into actionable strategies.
- Ability to work in teams with various departments within the organization and with external companies.
- Developing marketing strategies to achieve sales objectives.
Skills:
Data-driven decision making: Strong skills in analyzing marketing data to make informed decisions and improve campaign effectiveness.
Familiarity with digital marketing tools: such as Google Analytics and eCommerce platforms for analyzing and managing advertising campaigns.