Job Overview:
As a Senior Brand Specialist at Azki, you will be responsible for executing and overseeing key branding initiatives, ensuring consistent brand messaging across all platforms. You will play a crucial role in tracking brand performance, implementing brand strategies, and coordinating with internal teams to align brand touchpoints. Additionally, you will lead market research projects, including designing questionnaires, conducting surveys, and holding focus groups to gather consumer insights. You will also analyze industry trends and generate insightful reports to inform decision-making and drive brand growth.
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Key Responsibilities:
• Execute and track brand strategy implementation across all interfaces.
• Ensure consistent brand messaging across digital, print, and experiential touchpoints.
• Manage and collaborate with cross-functional teams to maintain brand standards.
• Conduct thorough market research, including designing questionnaires and surveys.
• Hold focus groups to gather qualitative consumer insights and analyze feedback.
• Create and present data-driven reports with actionable insights for brand improvement.
• Monitor brand performance metrics and suggest optimizations based on analysis.
• Support the marketing and creative teams in brand-related tasks.
• Ensure adherence to brand guidelines and improve brand visibility.
Requirments for this job:
• Proven experience in brand management or marketing.
• Experience in designing and conducting market research (e.g., surveys, focus groups).
• Analytical mindset with experience in generating reports from research data.
• Excellent project management and organizational skills.
• Strong communication skills and attention to detail.
• Ability to work independently and as part of a team.