At Yektanet, we are looking for a Senior Performance Marketing Specialist with a strong focus on display advertising channels. The ideal candidate will have a deep understanding of performance marketing, data analysis, and optimization techniques. This role will be responsible for driving customer acquisition, engagement, and conversion through strategic campaigns.Responsibilities:Develop, implement, and manage performance marketing campaigns.Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR.Conduct A/B testing to identify best practices and improve campaign effectivenessCreate and execute comprehensive performance marketing strategies tailored to display channels.Collaborate with the customer’s marketing team to align campaign strategies with overall business goals.Stay updated on industry trends, platform updates, and emerging best practices.Analyze campaign performance data and provide actionable insights to optimize and scale campaigns.Generate detailed reports on campaign performance, highlighting key metrics and trendsUtilize data-driven decision-making to inform campaign adjustments and future strategies.Communicate campaign performance and insights to stakeholders, providing recommendations for improvement.Foster strong relationships with platform representatives to leverage new features and opportunitieRequirements: Bachelor's degree in Marketing, Business, or a related field.+4 years of experience in performance marketing, with a focus on display advertising channels.Proven track record of managing and optimizing large-scale advertising campaigns.Strong analytical skills and proficiency in using analytics tools such as Google Analytics and platform-specific dashboards.Excellent understanding of audience targeting, bidding strategies, and creative best practices.Ability to work independently and collaboratively in a fast-paced environment.Strong communication and presentation skills